Twenty-five years is a long time for any business to survive. Many marriages don’t make it to their Silver Anniversary, much less businesses. Throw in a rapidly changing media marketplace, and the idea that Green Galactic, a boutique publicity firm owned by Lynn Tejada and devoted to some of the most adventurous and experimental artists out there, made it to 25 is even more impressive.
Think about it: When Tejada started Green Galactic, dial-up modems were the norm and CDs were the future of the music industry. Few people had an email address, and most of those ended in “@aol.com.” Social media was unknown, Mark Zuckerberg was nine years old, and the words “blog,” “vlog” and “website” were yet to be coined; you’d be more likely to come across the word “streaming” in a copy of Outside than Rolling Stone. A large part of a publicist’s job was rolling calls, working the phones, and they were judged by the size of their Rolodexes. [Read more…]